A well-written rental listing attracts more qualified applicants, filters out poor fits, and rents your unit faster. Here's how to write one that works.
The Title: Be Specific
Your listing title is the first thing prospective tenants read. A great title includes the most important facts without being cluttered. Examples:
- Good: "3BR/2BA House in Oak Park — Yard, Garage, Pets OK"
- Better: "Updated 3BR/2BA Craftsman in Oak Park with Private Yard | Move-In Ready"
- Avoid: "Nice 3 bedroom house for rent" — too generic, doesn't stand out
The Description: Lead With the Best Features
Write your description in order of what matters most to your ideal tenant. A tenant looking in that price range and size probably cares most about:
- The home itself (layout, updates, condition)
- Location benefits (walkability, transit, schools, parking)
- Amenities (laundry, outdoor space, storage, AC/heat)
- Practical details (pets, utilities included, lease terms)
Include All the Key Information Upfront
Renters hate playing 20 questions. Include:
- Square footage
- Number of bedrooms and bathrooms
- Monthly rent and security deposit amount
- Pet policy (including any breed or weight restrictions)
- Parking availability (and cost if separate)
- Utilities: what's included vs. what the tenant pays
- Laundry: in-unit, shared, or laundromat
- Lease length and available move-in date
- Income requirements (e.g., "3× monthly income required")
Photos: The Make-or-Break Factor
Listings with high-quality photos receive 3–4× more inquiries. Smartphones today take excellent photos with the right setup:
- Shoot during the day with all interior lights on and blinds/curtains open
- Declutter completely — remove personal items, kitchen countertop appliances, bathroom products
- Lead with the best room — kitchen or living area is usually strongest
- Include every room, the exterior, and any outdoor space
- Wide-angle shots make spaces look larger (most phone cameras have this built in)
What to Avoid
- Discriminatory language (no references to race, religion, national origin, familial status, etc.)
- Vague phrases like "great neighborhood" without specifics
- Hiding known issues — undisclosed problems will come out and damage trust
- Listing without photos or with dark/blurry photos
- Asking for personal information before anyone has viewed the unit (scam red flag — don't create this impression)
Price It Right
Check 5–10 comparable active listings in your neighborhood before setting your price. Price slightly below the median and you'll receive significantly more applications in less time — giving you a better pool to choose from. Overpriced listings sit vacant.
Ready to list your rental? Post your property free on EMLAKIE — your listing reaches qualified tenants directly, no broker needed.